Finance planning mobile app for PHFL

Edelweiss PHFL

PHFL app is a financial tracking and planning whitelabled app by Edelweiss to PHFL customers. it uses specific algorithms to suggest the mutual funds where you need to invest in order to achieve your financial goals.

Edelweiss

Finance

India

Edelweiss - PHFL
Case Study

PHFL app, is a white labeled app by Edelweiss for the mutual funds investments for PHFL client. This system helps the investors to self serve, from each and every step including from onboarding, KYC, Risk Profiling, Goal Management, Portfolio Suggestion to the investor , Analysis, SIP, STP, Switch In/out , e-mandate and other payment options, there by helping Edelweiss scale its operations.

Overview
and plan ahead

The client wanted to build a white labled product for financial advisory where in they had custom algorithms developed by their team for fund suggestions, retirement planning, loan killer etc.

The challenging part was to design a sleek interface for the given requirement, and to fetch required data from various vendors like BSE to be displayed in the app with several calculations and formulas within given time. We have used Java spring boot with Microservices architecture in backend and Bloc architecture in Mobile app using flutter.

Our prized possession:
the tech stack

We are absolutely obsessed of all things digital! Since we have a large number of micro-services at our disposal, we will be able to provide quick solutions to our customers. We are innovators in our field, and we say that with pride and confidence in our team!

Solution and steps taken

Our team brainstormed with the client on multiple sessions and came up with an amazing solution for the platform, and below are few modules

Customer Onboarding

User onboarding entails a variety of tasks, including assessing potential customers, ensuring credit process adherence, ensuring legal agreements, creating a new account, and making the customer in accordance with the bank's market strategy and government regulations.

ekyc

The method of electronically checking a customer's credentials is known as paperless KYC. It's a method of digitally verifying information.

Risk Profiling

Professional advisers use risk profiling to help assess the best degree of investment risk for their customers. Risk profiling is used to determine a client's required return (and therefore risk) in order to achieve their investment goals, as well as their risk potential and risk tolerance.

Goal Management

Rather than relying on achieving the best possible portfolio yield or beating the index, the client tests his customers' success against basic life goals, such as investing toward children's college or creating a retirement nest-egg.

Analytics

We built portfolio analysis which is one of the facets of wealth management that allows market investors to assess and measure a portfolio's output.

e-Mandate Integration

We integrated e-Mandate payment software. It provides the infrastructure for companies in India to receive recurring payments.

Results and
Conclusion

When the client came to us with an idea, It was challenging for us to guide them on design and technology part because we had to brainstorm several times with the client and come up with a solution. We built a user friendly interface for the mobile app and connected several API's with the app and the backend database

This is an ongoing project and we are adding new modules and functionalities to the platform, which help's our client to carry on their business in a smooth and efficient way!

Success stories

It’s not a success if there’s only one winner

We have worked relentlessly to step up our game and enter the competitive realm, and the benefit was never ours alone. Our success stories are comprised of our clients’ success stories, and that’s something we massively cherish.

Edelweiss - Finsens

Finance planning mobile app

Finsens is a financial tracking and planning app by Edelweiss. it uses specific algorithms to suggest the mutual funds where you need to invest in order to achieve your financial goals.