
Built for Edelweiss. Finsens uses goal-based algorithms to recommend mutual fund portfolios, tracks progress against the goal, and rebalances when the math drifts. Value Research for fund data, BSE Star MF for transactions.
Goal-based investing, embedded wealth, stock trading, and self-serve financial planning. The story behind every engagement is below.

DIY mutual fund investing for first-time Indian investors. The unique product moment is a toggle on every goal: pick funds based on the user's risk profile, or pick from Findola's own research-led portfolios. Live on iOS and Android with rich portfolio analysis (XIRR vs benchmark, asset allocation, category distribution) and recently crossed one lakh installs on the Google Play Store.
“Building wealthtech for financial institutions over the years teaches you something generic dev shops never learn. Every platform here is shaped by the specific weight of SEBI rules, AMC APIs, and how real investors actually behave.
— The Mindstack Engineering Team
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