Investor and advisor experiences your team and clients both want to use.
We design and build digital platforms for Indian RIAs, advisor firms, and wealth platforms. Branded investor portals, advisor workbenches, financial planning workflows, and portfolio analytics. All built around how your firm actually advises clients.
PHFL Home FinancePaygroIndependentThe pieces that make up an advisor-led wealth experience.
Every engagement is custom, but the foundation is consistent. These are the four areas that ship across most advisor-firm and RIA platforms.
Branded investor portals & apps
Web and mobile experiences in your firm's brand. Portfolio holdings, performance, capital gains, statements, and goal tracking. The portal handles questions your service team would otherwise field.
Advisor workbench & client management
A single book-of-business view for your team. Client portfolios, suitability and risk scoring, planning workflow, proposal generation, meeting prep, and a task queue tied to lifecycle events.
Financial planning & FNA workflows
Risk profiling, financial needs analysis, multi-year projections, retirement planning, and asset-allocation modelling. Your firm's questions, your weightages, your fund universe, and your editor-to-super-admin governance.
Portfolio analytics & reporting
Goal-linked portfolios, scheme-level analytics, XIRR and IRR across SIP and lump sum, capital-gains reports for tax filing, and branded statements your clients can read without help.
Questions advisor firms actually ask us.
Answered up front so you can decide if we’re a fit before scheduling a call.
How is this different from off-the-shelf advisor SaaS?
We build custom. Off-the-shelf tools force your process into theirs. Same risk profile questions, same FNA template, same fund recommendations. We start from your firm's investment philosophy and your client's expectations, then build the platform around them.
Will it actually be branded as our firm?
Yes. Your brand, your domain, your client agreement. The firm's voice runs through onboarding, planning, recommendations, and client communications. Not a vendor's voice.
Will my advisors actually use it?
We design the advisor side first, with the people who'll use it. Workflow checkpoints, suitability rules, and proposal generation come from your team's actual client conversations. The investor side then mirrors what advisors are already saying.
Who controls the financial planning logic?
Your firm does. Risk-profile questions, weightages, asset-allocation tables, FNA template, and fund recommendation logic are managed through an editor-to-super-admin workflow your team controls. Engineering ships the platform; investment philosophy stays in-house.
What about SEBI Investment Adviser compliance?
Designed in. Risk-profile audit trails, suitability checks, advice records linked to recommendations, client agreements, fee disclosures, and a centralized record-keeping store. Architecture is friendly to SEBI IA inspection.
How long until our team is using it day-to-day?
Usable first version in 8 to 12 weeks. Feature parity with your end-to-end process in 4 to 6 months. Fixed fee, milestone-billed. Then 12 to 24 months of SLA-backed retainer once you're live.
The collaboration, technical expertise, and dedication shown throughout the project were commendable. Mindstack delivered a product that aligned with our vision.
Suitability, advice trail, and record-keeping as first-class concerns.
Advisor compliance is not a layer on top. It is in the data model. Each pillar below is designed in from the foundation, so a SEBI Investment Adviser inspection reads as documentation of how the firm already operates.
Suitability & advice trail
- Risk profile audit trail per client
- Advice records linked to recommendations
- Reasons captured for every override
Editor-to-super-admin governance
- Risk questions and weightages controlled by your team
- FNA templates and asset allocations versioned
- Reviewed and approved before clients see them
Record-keeping & disclosures
- Client agreements, fee schedules, disclosures
- Centralized store with versioned access
- Concurrent-audit access for inspections
Data security & residency
- India region hosting with DR site
- Role-based access with segregation of duties
- Encryption with KMS, in-transit and at-rest
A few of the platforms we’ve shipped.
Findola Capital1L+ Downloads · Live
Self-serve mutual fund app with two recommendation tracks
DIY mutual fund investing for first-time Indian investors, with a toggle between risk-profile-driven picks and Findola's own research-led portfolios. Live on iOS and Android.
Discovery to launch in four steps.
Working software every two weeks, fixed-fee proposals, and a support retainer once your team is using it day-to-day.
Discovery
We sit with your advisors and your operations team. Output is a clear scope and a phasing plan.
Proposal
Fixed-fee, milestone-billed, with a defined timeline. No hourly billing surprises.
Sprint build
Working software every two weeks. Direct access to designers and engineers, with your advisors testing the workbench from week four.
Rollout & support
Advisor training, data migration, parallel-run cutover for live clients, then 12 to 24 months on retainer.
Tools and writing for working advisor firms.
The same questions, answered in long form. Useful before you talk to anyone, including us.
Building wealthtech in India
Architecture, integrations, regulatory plumbing, and the build-vs-buy calls every advisor firm faces.
Read →
MFD software landscape, an honest take
Wealthelite, AssetPlus, Wealthy, iFAST, and where a custom build outperforms vendor SaaS.
Read →
Distributor commission, in detail
Upfront, trail, B30 vs T30, GST and TDS, clawback windows. Useful when designing how an advisor firm gets paid.
Read →Frequently asked questions.
Outline your firm. We’ll respond within one business day.
A short note on the kind of advisor practice you run, the segment you serve, and your rough timeline is enough to get started. If the engagement is a fit, we say so. If it’s not, we tell you and point you somewhere better.